Jamie Baillie, founder of Simplova
Jamie Baillie Founder, Simplova

01 Why Simplova Exists

Commercial furniture wasn't built for how people buy today.

After years working in commercial furniture, Simplova founder Jamie Baillie saw an industry with valuable expertise — but a buying process that was often harder than it needed to be.

Product information can be scattered across manufacturer websites, catalogues and specification sheets. Pricing often requires a conversation before a customer can fully understand their options. Comparing products can be difficult, and even relatively straightforward purchases may involve multiple emails, meetings and follow-ups.

The problem wasn't the people or the expertise. Experienced furniture professionals are extremely valuable when projects involve layouts, specifications, budgets, logistics and large quantities.

The problem was that customers often had to rely on that expertise for information they should have been able to access themselves.

Simplova was created to change that.

Keep the expertise. Remove the unnecessary friction.

02 A Different Approach

Give customers better information. Bring in expertise where it adds value.

Simplova is being built around a more flexible way to buy commercial furniture.

Customers should be able to understand products, compare options and make progress on their own — while still having experienced support available when a project becomes more complex.

01 Information

Make information accessible

Bring product details, specifications, resources and buying guidance together so customers can make better-informed decisions.

02 Control

Let customers move at their own pace

Give people the ability to explore products, compare options and narrow down what they need before a sales conversation becomes necessary.

03 Expertise

Use expertise where it matters

Product selection, space planning, specifications, budgeting and logistics still benefit from experienced people. That's where our team can add the most value.

04 Projects

Solve more than the product

Furniture is only one part of a successful project. Quantities, layouts, budgets, lead times, freight and delivery all need to work together.

The Simplova Approach

It's not about replacing the furniture expert. It's about building a better system around them.

That independent approach doesn't just shape how we sell furniture. It shapes the company we're building.

03 Proudly Métis-Owned

Canadian-owned. Independent by design.

Simplova is a Métis-owned Canadian business, and independence has shaped how we approach the furniture industry from the beginning.

We believe in questioning processes that no longer serve customers well, building useful solutions and creating relationships based on dependable work.

That mindset continues through Simplova Education today: build something useful, keep improving it, and focus on creating long-term value for the schools and organizations we work with.

Build for the long term. Keep finding better ways to serve the people using what we build.

From the idea to the platform

That original belief in a better furniture-buying experience has shaped what we've built — and what we're still working toward.

04 What We've Built

Turning the idea into something useful.

Simplova Education is where we're putting that approach into practice for Canadian schools.

We've built more than a product catalogue. We're creating a place where schools can research furniture, find useful planning information and move into project support without starting over every time.

Built & Improving

Better product discovery

School furniture organized around products, manufacturers, spaces and real project needs — with clearer information to help customers understand what they're looking at.

Continuing toward easier comparison, deeper product information and faster ways to find the right options.
Built & Improving

More useful planning resources

Buying guides, sizing information, finish resources, manufacturer information and practical content that help schools make decisions before requesting a quote.

Continuing toward giving customers more of the information and tools they need to plan confidently online.
Built & Improving

Connected project support

Product selection, space planning and project pricing can build on the research a customer has already done instead of forcing them back to the beginning.

Continuing toward a smoother connection between self-serve research and experienced project support.
Built & Improving

A more complete project experience

Furniture selection is connected with quantities, pricing, freight and delivery coordination so more of the project can move through one relationship.

Continuing toward making complex school furniture projects simpler to organize, understand and move forward.
Where We're Going

We want to keep making school furniture easier to research, understand, plan and purchase — without losing the expertise that good projects require.

Start Your Project

Have a school furniture project in mind?

Tell us what you're working on and we'll help determine the right next step.

Start a Project Explore School Furniture